Digital Marketing Strategist (Online)

Digital marketing is one of the fastest growing industries globally. With more customers shopping online, many organizations are using marketing strategies like paid advertising, email, and SEO to reach new audiences. This course will teach you how to leverage your talent to plan and implement digital marketing campaigns. You will learn how to integrate digital, social, and content marketing verticals to drive engagement and build a sales funnel. You will also learn best practices for using today's most effective marketing tools. Topics include direct marketing, market research, Google AdWords, and more. This program does not prepare students for an industry certification exam. What you will learn • Foundations of digital marketing, including email, and PPC • Content marketing best-practices, including copywriting, SEO, and editorial calendars • Campaign management, including budgets, planning, and implementation How you will benefit • Increase your employability by understanding all aspects of a sales strategy • By learning to manage your customer's experience you will be able to generate more sales and quality reviews, creating a positive feedback sales loop • Improve your customer relationship management skills • Be prepared for sales management roles