Organizational Behavior and Social Media Marketing (Hybrid)

No matter what industry you look at, individuals and their work product are part of a broad network of individuals arranged in a way that is meant to maximize productivity and decrease redundancy. In order to help move an organization forward, an individual’s communication and behavior is an important element in the success or failure or any organization. To address these issues, Organizational Behavior Specialists are fast-becoming a significant player in organizations across the country. Today’s Organizational Professionals are increasingly involved in company initiatives and strategic planning. With this evolving role, companies are now able to offer unprecedented opportunities for those entering the field. According to the Bureau of Labor Statistics, the number of Human Resources professions in the US including Organizational Behavior specialists will rise faster than the national average over the next 10 years, making this a great focus for students looking to enter the business world. This course is designed to help students gain a broader understanding of social media and how to promote their brands and businesses via social media. The course also focuses heavily on content creation and social media marketing strategies. Students participating in this course will be introduced to terms and concepts, along with practical online applications related to social media marketing and current digital platforms. By the end of this course, students will have a full comprehension of how to successfully market their business or brand across multiple social media platforms.